4 Things You Should Do After Migrating to HTTPs

You just setup and installed an SSL certificate on your WordPress site. Now what? Here are four easy things you should do after you have switched over to HTTPS

1. Update your webmaster tool

Once you have successfully redirected all traffic to the https version of your website, you will see a decrease in organic search traffic. This happens because your webmaster tool is not tracking any search queries linked to the new URL.

Be it Bing, Yandex or Google, you MUST add the new website address to your webmaster tool!

How to add a new property in Google Search Console Tool:

  1. Click Add A Property button
  2. Enter the https version of your URL
  3. Click Add button

To view a consolidated view of analytics for both http and https version of your website, you can create a set and add both properties into it!

2. Perform a 301 redirect

You need to do a 301 redirect in order so that visitors will land on the SSL activated version of your website. For folks using the Apache server, you will need to update your .htaccess file with the following code:

# BEGIN HTTPS Redirect
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
# END HTTPS Redirect

This is a hidden file so you will need to enable your file manager to view hidden files to edit it.

Check if your 301 redirect is working correctly

Plenty of tools to do this, but I usually use this free online Redirect Checker to do the job. Simply plugin your old URL and run the analysis. If you see a status 301 Moved Permanently on your new address, it means all is good!

3. Update your Google Analytics

This is one that I missed out. You need to update your analytics tracking tool with the new URL that links to your SSL-enabled website for proper tracking.

Steps to update default URL in Google Analytics:

  1. Login to Google Analytics
  2. Select the property that is linked to your website
  3. Go to Administration > Property Settings
  4. Update the Default URL to https
  5. Click Save

4. Update your social share counts

This is especially relevant for folks in the publishing industry. Your hard-earned shares that you have built up for a rock-start article could drop to zero!

Why? Previous shares were for the non-https version of your article. Now that you have switched over to https url, the counter treats it like a brand new article.

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